ZGram - 4/27/2003 - "Excerpts of the 'leaked document' about pro-Israeli manipulation of public opinion"

zgrams at zgrams.zundelsite.org zgrams at zgrams.zundelsite.org
Sun Apr 27 09:56:52 EDT 2003




ZGram - Where Truth is Destiny:  Now more than ever!

April 27, 2003

Good Morning from the Zundelsite:

Everybody talks about the leaked document that exposes pro-Israel 
lobby's manipulation of US opinion.  What amazes me is that this 
should be a surprise. 

I tried to check the entire document but could not download a PDF 
file.  Given the great interest in this piece, I am sending you the 
excerpts that were forwarded to me and send those of you who are 
curious for more to check out the Electronic Intifada of 25 April 
2003 for yourself:

[START]

The Electronic Intifada has obtained, and today publishes in full, a 
document prepared for pro-Israel activists by the public relations 
firm The Luntz Research Companies and The Israel Project. The 
document spells out the tactics that Israel and its US advocates 
should use to maintain support for Israel and its hardline policies.

The document, entitled "Wexner Analysis: Israeli Communication 
Priorities 2003," counsels pro-Israel advocates to keep invoking the 
name of Saddam Hussein, and to stress that Israel "was always behind 
American efforts to rid the world of this ruthless dictator and 
liberate their people." Despite his solid support for Israel and 
Ariel Sharon, the document warns pro-Israel advocates not to 
compliment or praise President Bush. At the same time it acknowledges 
that Yasser Arafat has been a great asset to Israel because "he looks 
the part" of a "terrorist." The installation of Mahmoud Abbas as 
Palestinian prime minister, and potential replacement for Arafat, 
comes "at the wrong time," because he has the potential to improve 
the image of the Palestinians, and that could put the onus on Israel 
to return to negotiations. The document advises supporters of Israel 
to appear to affect a "balanced" tone, but admits that in arguing for 
Israel's policies, the illegal "settlements are our Achilles heel," 
for which there is no good defense.

The document was commissioned by the Wexner Foundation, a private 
foundation that funds, among other pro-Israel initiatives, 
"Birthright Israel," a program that pays for young American Jews to 
take free trips to Israel. The Israel Project is an initiative of 
pro-Israel organizations, political consultants and businesspeople. 
The Luntz Research Companies is a leading public relations and 
opinion research firm.

Here is some of the key advice the document provides to Israel and 
its advocates:

*	"Iraq colors all. Saddam is your best defense, even if he is 
dead. The worldview [of] Americans is entirely dominated by 
developments in Iraq. This is a unique opportunity for Israelis to 
deliver a message of support and unity at a time of great 
international anxiety and opposition from some of our European 
"allies." For a year - a SOLID YEAR - you should be invoking the name 
of Saddam Hussein and how Israel was always behind American efforts 
to rid the world of this ruthless dictator and liberate their people."

*	"The fact that Israel has remained relatively silent for the 
three months preceding the war and for the three weeks of the war was 
absolutely the correct strategy - and according to all the polling 
done, it worked. But as the military conflict comes to a close, it is 
now time for Israel to lay out its own "road map" for the future 
which includes unqualified support for America and unqualified 
commitment to an ongoing war against terrorism."

*	"It DOES NOT HELP when you compliment President Bush. When 
you want to identify with and align yourself with America, just say 
it. Don't use George Bush as a synonym for the United States. Even 
with the destruction of the Hussein regime and all the positive 
reactions from the Iraqi people, there still remains about 20% of 
America that opposes the Iraqi war, and they are overwhelmingly 
Democrat. That leaves about half the Democrats who support the war 
even if they don't support George Bush. You antagonize the latter 
half unnecessarily every time you compliment the President. Don't do 
it."

*	""SECURITY" sells. Security has become the key fundamental 
principle for all Americans. Security is the context by which you 
should explain Israeli need for loan guarantees and military aid, as 
well as why Israel can't just give up land. The settlements are our 
Achilles heel, and the best response (which is still quite weak) is 
the need for security that this buffer creates."

[end]

(SOURCE:  http://electronicIntifada.net/v2/article1395.shtml



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